CEO of Firestarter, Frances Reimers, Talks Sports Marketing and NIL, on the SportsZone [AUDIO]

by Keith Kelley–22 Oct ’20

Frances Reimers is the CEO of Firestarter, a sports marketing firm, and also a native of Cheyenne. She was on the SportsZone Wednesday afternoon to talk the name, image and likeness issue that is currently going on with the NCAA and student-athletes.