GM of Wyoming Sports Properties, Rob DeSoto, Talks Dairy Max NIL Deal at Wyoming, on the SportsZone [AUDIO]

photo courtesy of University of Wyoming athletics

by Keith Kelley–2 Oct ’25

The University of Wyoming launched a really creative NIL deal with Dairy Max last week, that featured four student-athletes and the first ever NIL deal to a live cow. Wyoming Sports Properties got the deal going, and the GM of Wyoming Sports Properties, Rob DeSoto, was on the SportsZone Wednesday evening to explain how the deal works.