CEO of Firestarter, Frances Reimers, Talks NIL and Working With UW Student-Athletes, on the SportsZone [AUDIO]

by Keith Kelley–28 May ’21

The University of Wyoming is going to work on educating student-athletes on Name, Image and Likeness. Frances Reimers is the CEO of Firestarter, and joined the SportsZone Wednesday afternoon to talk about their partnership with UW.